Customer Experience and Digital Marketing.

As a global knowledge organization, we provide a spectrum of services in Customer Relationship Management and Digital Marketing. Driven by the mission to enhance the knowledge and practice of CRM, we conduct many industry-academic best practice initiatives and leverage our knowledge in research, consulting, education, training and Technology to improve organizational and individual productivity.

CRM competencies

  1. Best practice studies
  2. Customer research, analytics and insight development
  3. Strategic marketing and communication planning
  4. Loyalty & CRM program design & implementation Brand roadmaps
  5. CRM program and system audits
  6. Key/ Global account programs
  7. Distributor partnering
  8. International market research and demand assessment

Digital Marketing competencies

Delivered industry solutions.

Helped a global beverage company create innovative strategies and implementation plans for global customers.

Redesigned a loyalty program for a retail department store chain with an expected doubling of sales in 18 months and no capital expenditure.

Developed a global management account strategy and analytic framework for a fortune 10 customer of leading paper products company.

Crafted a CRM strategy, build a marketing resource center and developed strategies and programs for a leading global office equipment manufacturer.

Helped an international pneumatics manufacturer create a customer focused organization resulting in over 50% revenue improvement in first 6 months.

Assisted a Fortune 100 ranked insurance company redesign its marketing processes for effective customer partnering.

Designed and implemented a holistic CRM approach for a pharmaceutical company including training of Field Sales Representatives to deliver value added services.